- Adapt to the times and to society
The data of the Politecnico di Milano Observatory ” Professionals and digital Innovation ” have highlighted a delay in the legal profession with respect to social changes, and the need to adapt the figure of the lawyer to contemporary and future society is evident.
The traditional economic model must be reviewed in the light of the new needs and requirements of the customer, the great variability of the market, the possible and new areas of intervention of the professional.
We live in the era of “continuous connection” : in the world, billions of people connect and surf the web 3.0 of social networks every day. In Italy, at least 43 million people are online in 2018, or 73% of the population. The smartphone is always at hand, the searches on Google every day are thousands and thousands: even legal ones.
Stay in step with your customers
With the always – connected web but also the constant use of messaging platforms and online giants of e-commerce (from Amazon to Zalando), the consumer mentality has also changed, and expects comprehensive and timely responses. Even in the legal field: response times are always shorter, customers demand quick if not immediate answers . The same legal-legal language, with the use of email, Skype or other audio or video messaging systems , is adapting to a more direct , less verbose or elaborate communication .
It is therefore necessary to rethink the figure of the lawyer. Attention to technology and digital innovation can be the turning point to adapt the profession to the times and needs of consumers by creating greater accessibility and proximity to customers , as professions in the legal and economic field have done for some time (accountants and labor consultants).
Renew the study
Digitization has been taking place for some time in the civil, administrative and tax litigation, while for the criminal it is still in the trial phase). The telematic process has certainly pushed (and in some cases even forced) lawyers to technological innovation, which means reorganizing their own studio and also incurring expenses to allow the transition to financially support the costs of the digital switchover.