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- Adapt to the times and to society
The data of the Politecnico di Milano Observatory ” Professionals and digital Innovation ” have highlighted a delay in the legal profession with respect to social changes, and the need to adapt the figure of the lawyer to contemporary and future society is evident.
The traditional economic model must be reviewed in the light of the new needs and requirements of the customer, the great variability of the market, the possible and new areas of intervention of the professional.
We live in the era of “continuous connection” : in the world, billions of people connect and surf the web 3.0 of social networks every day. In Italy, at least 43 million people are online in 2018, or 73% of the population. The smartphone is always at hand, the searches on Google every day are thousands and thousands: even legal ones.
Stay in step with your customers
With the always – connected web but also the constant use of messaging platforms and online giants of e-commerce (from Amazon to Zalando), the consumer mentality has also changed, and expects comprehensive and timely responses. Even in the legal field: response times are always shorter, customers demand quick if not immediate answers . The same legal-legal language, with the use of email, Skype or other audio or video messaging systems , is adapting to a more direct , less verbose or elaborate communication .
It is therefore necessary to rethink the figure of the lawyer. Attention to technology and digital innovation can be the turning point to adapt the profession to the times and needs of consumers by creating greater accessibility and proximity to customers , as professions in the legal and economic field have done for some time (accountants and labor consultants).
Renew the study
Digitization has been taking place for some time in the civil, administrative and tax litigation, while for the criminal it is still in the trial phase). The telematic process has certainly pushed (and in some cases even forced) lawyers to technological innovation, which means reorganizing their own studio and also incurring expenses to allow the transition to financially support the costs of the digital switchover.
After a period of deadlock , the long-awaited book law, promotion and support for reading, which provides for a National Action Plan for the promotion of reading with a Fund that has an endowment of 4,350,000 euros per year starting from 2020.
Furthermore, from 2020, the Council of Ministers will annually assign to an Italian city the title of ‘ Italian Book Capital on the basis of the projects presented by the candidate cities.
A law, as mentioned, long awaited on which there is no lack of critical issues, on all those expressed by the Italian Publishers Association (IEA).
The most controversial point concerns, in particular, the maximum discount applicable to books. In bookstores, online stores, large retailers, the maximum ordinary discount goes from 15% to 5% (15% for school books). The stores can organize promotions, once a year, with a 15% discount limit while today promotions are only left to publishers. For promotions, publishers have the option of a maximum discount of 20%, not more than 25%.
Lots of news to restore life to a sector that has been in trouble for too long, but can and must raise its head, as Cristina Giussani, President of the Italian Trade Union of booksellers Confesercenti, interviewed by Teleborsa, told us .
President, after a long wait the “Book Law” has arrived: what changes?
For Italian culture I believe it is a historical step which, by outlining a more balanced and respectful of pluralism market, contributes to guaranteeing more choice for consumers. Thanks to this law, a cultural democracy is nurtured that will be good not only for the various players in the supply chain, but above all for readers who, through independent bookstores and small publishers, will have a greater assortment in terms of titles, that is, of authors and consequently of ideas and opinions. and thoughts.
Otherwise there is the risk of having a market in which only two or three large players would remain who could market titles at their preference, not necessarily dictated by the cultural variety, which would certainly not benefit the consumer. Finally, we believe this law will help stop bookstore bleeding: just think that in the last six years about 1,500 have disappeared. Shifting consumer choice from price to economic value of quality and cultural democracy also means shifting the choice of place to buy a book.
SIL spoke of a historic day for culture, yet the new legislation does not seem to have satisfied everyone. Above all, the ceiling on discounts is causing discussion. What is your opinion? I give an example: in France, since 1981, with the Lang law, the price of the book has been chosen to be regulated.
Compared to this price, retailers (large specialized areas, hypermarkets, traditional or online bookshops) are not allowed to apply a discount greater than 5% of the price set by the publisher or importer, in the first 24 months from the date of publication. or import. So our book promotion law basically aligns us with the best European standards. This limitation of discounts is not well seen by large publishers. If we consider that the major publishing groups have “in hand” the entire supply chain of book distribution, from production to sale, it is clear that the economic return on sales is far greater than that of independent bookstores, and their ability to offer discounts higher on the cover price than independent bookstores.
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